Who We Support
Client Focused Adoption Project
Days End Farm Horse Rescue
Award Date: December 31, 2017
Since its founding, Days End Farm Horse Rescue (DEFHR) has gone from a small non-profit sheltering a few horses to a full-scale, well-respected national rescue and rehabilitation facility sheltering 110 to 150 horses annually. All horses come through animal protection agencies from across Maryland and surrounding states. After their rehabilitation, the horses are evaluated and provided the training needed to best prepare them for adoption. DEFHR utilizes principles of natural horsemanship in an effort to help each horse realize its full potential as an equine partner.
Partnering with The Right Horse Initiative, DEFHR will be launching a new pilot program that focuses on the prospective client, or adopter, as well as the horse in transition. They will focus on the adopter experience, starting with evaluating policies and procedures to make adoption a more welcoming and engaging venture, launching a client centered marketing campaign and developing additional strategies to further cultivate relationships with prospective clients as well as the skills of both the rider and horses in transition. Through this pilot program DEFHR intends to increase its’ annual adoption rate by more than double its current rate of approximately 50 horses per year.