To create real and systemic change for companion animals across Kentucky, the Kentucky Humane Society has developed a 3-year pilot program called “LOVE 120.” This program will provide resources and support to struggling but aspiring rural communities to help them create their own long-term, sustainable solutions to improve animal welfare and to inspire other communities to do the same.

LOVE 120 is a 10-year strategy to positively impact all 120 Kentucky counties. To ensure the greatest reach, the pilot program of this state-wide initiative is divided into three regions: Eastern Kentucky (Letcher County), Western Kentucky (Graves County) and Central Kentucky (Breckinridge County). The poverty rate in these rural counties is high and accessible veterinary care and adequate sheltering resources is lacking.